The return of Lionel Messi is a big obsession for president Joan Laporta when formulating plans for the 2023-24 season.
Barcelona intends to do whatever it takes to bring the best player in the club’s history back into the squad, two years after he had to leave in tears.
In the plan of the Barca board of directors, Messi is seen as the savior of sports and finance in a short time.
Barca is the big team with the most financial difficulties at the moment. La Liga requires the club to reduce 200 million euros in the current salary fund to be able to register new players.
The Argentina captain’s contract with PSG expired on June 30 and the renewal process did not progress.
Joan Laporta’s team is taking advantage of the situation to contact Jorge Messi, Leo’s father and agent, to make a two-year offer.
3 reasons for Barcelona to bring Messi back to Spanish football:
– Improved European performance. Barca’s post-Messi cycle is associated with poor results in the international arena, with two consecutive seasons being eliminated from the Champions League group stage.
When going down to the Europa League, Barca lost to Frankfurt in the quarterfinals last season. This season, they were eliminated by MU right from the play-off round.
Barca hope Messi nods to build a play around him, with ambitions to once again return to the status of a European football power.
– Development of gameplay. Since replacing Ronald Koeman, Xavi Hernandez has a clear football idea, but lacks the right elements to operate the football for Barca.
When Pedri was absent, Barca’s play became more and more blurred. Robert Lewandowski could not become a leader, much less scored important goals like Messi.
Xavi still maintains contact with Messi. The friendship between them is a basis for Barca’s hope “La Pulga” to return to Camp Nou.
– Commercial value. Barca are willing to part ways with some of the players they welcomed last year in order to have the budget to sign Messi, who will provide important economic leverage.
This season, Joan Laporta has exercised economic leverage by selling off many of the club’s assets. There is no leverage compared to Messi.
Barca’s finance department assesses that Messi brings in 25% of the club’s income. Even this rate can be up to 33%, that is, 1/3 of revenue.
Before the pandemic, Messi brought Barca 250-300 million euros. When he went to PSG, he helped the Parisian club pull back 10 new sponsorship contracts.
In the 2023-24 season, Barca did not play at Camp Nou and temporarily borrowed the Montjuic stadium with a smaller capacity, meaning that home matches lost an average of 20,000 spectators. This causes a huge loss in ticket sales, so bringing Messi back to sell shirts and commercial contracts is very important.
Ngoc Huy | 19:55 April 28, 2023