The 138-year-old club changed its life thanks to tickets to the Premier League

On May 27, Luton drew Coventry 1-1 in 120 minutes, then won 6-5 in the penalty shootout in the Championship play-off final to win tickets to play in the 2023/24 Premier League. This is the first time since the First Division was renamed the Premier League, this club has had the opportunity to participate.

Deloitte estimates Premier League promoted team could pocket at least £170m over the next 3 seasons. This is also the amount Nottingham Forest received when winning tickets to the Premier League in the 2021/22 season. If relegation is successful in the 2023/24 season, Luton can pocket up to £ 290 million.

In 2020, Deloitte also estimates Fulham will earn between £135-265m in revenue by beating Brentford in the play-off final to advance to the Premier League. Not only prize money and television rights, ticket sales and shirt sponsorship contracts are also an important source of income for clubs. That’s why the Championship play-off final is considered “the most expensive match in the world”.

Luton coach Rob Edwards said: “We will not be aggressive (in the transfer market) but want to aim for sustainable development. The team has to go through dark times in the past. Therefore, we must be smart to plan for next season. Luton must prepare carefully for one of the fiercest challenges to face.”

Express says Luton and Coventry are two of the lowest-budget teams in the Championship this season. With a huge income coming soon, Luton will increase the strength of the team by recruiting quality players and upgrading facilities.

Luton will attend the Premier League with the Kenilworth Road home ground with a capacity of only 10,300 seats, the lowest in the history of Premier League stadiums. Metro said Luton had to spend about £10 million to upgrade the pitch to meet the standards from the Premier League organizers.

“The Hatters” has a fairy-tale journey when going from the 5th division to the Premier League in 9 years. Luton will be the 51st club in Premier League history.