PSG lost quite a few sponsors after 2023 Golden Ball Lionel Messi left the club last summer. However, when Korean rookie Lee Kang-in moved to Parc des Princes, PSG suddenly received a sponsorship invitation from Paris Baguette, a Korean multinational bakery cafe chain, part of owned by SPC Group and headquartered in Seoul.
CEO of Paris Baguette, Mr. Hur Jin-soo shared: “We are delighted to reach a partnership with a prestigious club like Paris Saint-Germain.”
“We have the ability to bring greater value and enjoyment to our customers and football fans around the world through the collaboration between culinary and sports culture in a great city.” as wonderful as Paris.”
PSG’s sponsorship agreement includes displaying the Paris Baguette logo and promotional video at Parc des Princes. In addition, the agreement also includes the distribution of the store’s bakery products on match days, co-branded products and media cooperation content that will help the Korean brand be known. to more worldwide. Currently, Paris Baguette has up to 500 stores globally, including 5 stores in Paris.
If midfielder Lee Kang-in continues to show impressive form in France, there will be Many other Korean companies want to become sponsors of PSG.
Tuan Tu | 22:57 November 3, 2023