Mbappe is at the center of PSG’s season ticket promotion video for the 2023/24 season. Both Lionel Messi and Neymar, two other expensive stars of the Paris capital club, are absent. This move angered the new France captain with the statement: “PSG is a big club and a big family. It’s definitely not Kylian Saint-Germain.”
Immediately, PSG had to delete the controversial promotional video to appease the French star. But despite the claims that PSG are a cohesive and team spirit, Mbappe cannot hide the fact that he is the number one star and the center of PSG’s development plans in the future. future.
Mbappe brand overwhelms PSG
This is not the first time Mbappe has used his personal influence to overwhelm the PSG brand. Both on and off the pitch, the 24-year-old wants to use his power to do what he considers appropriate.
Christophe Dugarry, a former French player, believes Mbappe is beyond the limits of a footballer: “Mbappe wants to control everything, from media to marketing. He chooses the sporting director for the team and the players who will play with me. I think Mbappe should stop and focus on playing football. He should also call the president about this instead of posting on social networks.”
Dugarry has reason to criticize Mbappe. Thierry Henry, one of Mbappe’s loyal fans, also advised the former Monaco player to “lower his ego” at times. In the context of the behind-the-scenes troubles at PSG, the French striker continued to push the Parisian club into another scandal. The PSG brand is being damaged and overwhelmed by Mbappe’s ego.
This happens not only at the club level but also at the national team. The 24-year-old striker flatly refused to take a photo for the sponsor of the French team in September 2022, a few months before the 2022 World Cup kicks off. Mbappe’s harshness was approved by his teammates, and the heads of the French Football Federation (FFF) had to give in to him.
Goal believes Mbappe and his team are working to make him a giant brand in the world. The 24-year-old has created the image of a good and influential soccer player wherever he plays. When he accepted to stay at PSG in May 2022, Mbappe knew he could go down in world football history with a rare contract. Not only did he receive the highest salary in history (72 million euros per year according to L’Equipe), but he was also given power far beyond other legends.
Even Messi or Cristiano Ronaldo at the peak of their careers have not made such a big impact in the clubs they have played for. PSG have a habit of pampering their star players and Mbappe knows that better than anyone. With the ambition to conquer the Golden Ball, the French striker can do everything to make this dream come true.
Mbappe wants to stay at PSG?
With the recent controversial promotion campaign, PSG turned public attention to Mbappe. By putting the French striker at the center of the video, PSG showed the public exactly who is the number one star of the team. No more dodging moves, the Paris capital club has implicitly admitted that they are really “Kylian Saint-Germain” as the French striker said.
Goal believes that this is also a move for PSG to convince Mbappe to stick with the club for a long time. The Ligue 1 team is afraid of losing the number one striker to Real Madrid, which can help Mbappe conquer big titles like the Champions League. Mbappe’s contract expires in June 2024. Real is said to be ready to wait for the French striker to join the team on a free transfer.
To win the Ballon d’Or, Mbappe clearly needs to taste the glory of the Champions League. This is something he has not had at PSG when the Ligue 1 club were eliminated in the round of 16 for two consecutive years. PSG is said to be ready to part Messi and Neymar to build a team around Mbappe. But is that enough to convince the new France captain to stay?
The PSG promotional video may disappear. But Mbappe’s power in Paris is exposed.
Duy Luan | 12:35 April 10, 2023